3 ways to get started with your video marketing strategy today - Guest Post by Blix Creative
In 2018 it should come as no surprise that video is the marketing tool you should be paying attention to, with businesses that use video growing revenue 49% faster than non-video users. Whilst many marketers claim video to be the form of content with the best ROI, it can be a challenging and time-consuming medium. But it needn’t be.
Here are 3 simple and effective ways to get started with your video marketing today.
Instagram Stories
As of June 2018, Instagram boasts over 1 billion monthly active users so there is no better time to utilise this platform in your video marketing strategy. With the introduction of Instagram stories in Summer 2016, users have the ability to engage their audience in a raw and instantaneous format and measure performance through the addition of Story analytics.
Studies show that consumers need at least 7 touch points of your product or service before they are ready to buy. Here Instagram Stories provides the ideal platform to increase consumer touch points in a natural and organic way. By nature we are curious beings so people will be interested in what you have to say and what you get up to. By using regular friendly and non 'salesy’ content on Instagram stories, brand trust, familiarity and likability are significantly improved.
Suggested strategy: Post daily or 3-5 times per week, with a different topic each day, from your latest product to Behind the Scenes of your daily business tasks. Be sure to get your viewers involved with a poll or ‘ask me anything’ option to build relationships and foster a sense of community.
Youtube
One of the most important elements of successful business is establishing yourself as an authority in your niche.
How do we do this? By providing informative, accurate and insightful information to consumers. With viewers retaining 95% of a message in video compared to just 10% of text, Youtube is an excellent platform to establish your expertise. Additionally, as the second largest search engine behind google, Youtube encourages prospective customers to actively seek your informative content, learn about your brand and become a viewer that converts.
With so many informative videos available on Youtube, it’s important that you stick out from the crowd and rise above competitors. Creating content consistently (with a regular uploading schedule) will not only help users become really familiar with your brand, but also build anticipation for your videos, and help to establish a community eager to learn from you.
Suggested strategy: Why not start with a 10-part ‘How to’ series all about the basics of your niche area. Try to stick to shorter (3 - 5 minutes) videos for optimum user engagement or longer-form super informative video to appease the Youtube algorithm. For Youtube best practise, use video titles that entice and attract viewers with answers to common questions such as ‘How to do X’, ‘Why you should be doing Y’ and ’10 ways to Z’, along with an eye-catching thumbnail that includes the title copy. Ideally, try to utilise content that will be evergreen so that youtube users will continually stumble on your videos and learn about your brand, months after you first post your videos.
Branded videos
According to a recent study, 69% of consumers have been convinced to make a purchase after watching video, so there has never been a better reason to incorporate video into your brand’s core marketing strategy. A brand video is generally a summary piece that tells the story of your brand and can come in many different lengths and formats.
Not only can a brand video inform your audience about your brand message, vision and offerings in less than 60 seconds but also improve trust, like and know factor through visual and audio association.
Suggested Strategy: You could film this yourself using ‘Behind the Scenes’ footage paired with audio telling your brand story or hire the help of a professional videographer for maximum impact. Typically, videos that are up to 2 minutes long get the most engagement so brand videos should be short, sweet and very informative.
With websites that utilise video on their landing page expecting conversion increases of 80% and video traffic set to increase year on year, it’s crucial to stay ahead of competitors and start using video in your marketing activities today.
It doesn’t need to be sophisticated or over-complicated but it is important to get started as soon as you can.
Lizzie has worked with some incredible brands to produce video content so far. Here's some examples to inspire you including Livia's Kitchen, Soanes Kitchen, and Felicia Photography.