Why Blog? 5 Benefits Of Blogging For Your Small Business
Blogging is a great marketing tactic to get your business more online visibility. Not only does blogging increase awareness and help drive traffic to your website but it can boost your credibility, increase your search engine rankings and help you stand out from the competition.
Companies that blog receive around 55% more traffic, 434% more indexed pages and generate 67% more leads than websites without blogs. If you want your business to maintaining an online presence and remain competitive, your digital marketing strategy needs a blog!
Still unsure what blogging can do for you? Keep reading for 5 top benefits of blogging for your small business.
1. Improve your SEO
Search engines LOVE fresh, regularly updated content - and what better way to do this than regularly posting to your blog? Regularly blogging will show Google’s bots that things are happening on your website - which is crucial for good SEO! It will also increase the amount of content on your website and the more content you have, the more the search engines have to index and the more opportunities you have to plug in those all important keywords!
Remember that packing too many keywords into one page in attempt to boost your ranking can have the opposite effect. Search engines can identify when too many keywords have been used and assume that you are just trying to gain a higher ranking - which typically results in you actually receiving a lower ranking. This is why blogging regularly and optimising each post with one of two keywords is the best way for you to boost your SEO score.
2. Allow you to be seen as an expert
Providing expert information on your industry in your blog posts will allow you to gain credibility and attract new customers. Whoever your audience is, write blog posts accustomed to them that will either be informative, help them out or make their life easier! Over time you will become the place they go when they need advice or assistance. If you show them that you know your stuff, when it comes to buying they’ll think of you first!
3. Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with existing and potential customers on a personal level. Providing high quality content will help build trust with your target audience and show them what you are capable of. By asking questions at the end of your post and replying to comments and feedback you will not only build a strong relationship but be able to gain an understanding of what your customers are looking for.
4. Create Opportunities for Sharing
One of the most powerful benefits of blogging is it creates the opportunity for others to share your blog. Whether they recommend it to a friend, share the link on their social media platforms or email it to someone, it’s free marketing! All of this will help validate you as a credible business and boost traffic to your blog/website.
This is particularly useful for small business who are trying to compete with the larger organisations. Blogging is pretty much necessary to compete online and if you don’t have the resources, time or expertise to run your own blog you can outsource your posts to a digital marketing agency - If you need our assistance on this, don’t hesitate to get in touch!
5. Grow your audience
The more you write interesting, informative and compelling blogs, the closer your audience will feel to you and the more they will trust you! Don't be afraid to crack some jokes, this will make you appear more down to earth which crucial when it comes to buying. Make sure you are writing posts on what your audience want to hear and remember to make them interesting and entertaining to keep them coming back!
If you are interested in growing your online visibility and identifying yourself as an expert in your field, blogging is really something to consider in your marketing strategy - especially if you are a small business!
If you need any advice on starting or maintaining a successful blog, we are holding a Blogging 101 event in the upcoming months, keep your eyes peeled!
Alternatively, get in touch if you have any questions on how to craft relevant and engaging content for your blog. DM me on Instagram - @lucyhitchcock_@sassydigital